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Throwback to 1964: The Beatles on Ed Sullivan

By: Maura O'Malley

February 23, 2017

The British Invasion hit America on February 9, 1964—the day The Beatles marked their American television debut, playing live on The Ed Sullivan Show. It was estimated that 73 million Americans watched the live episode, igniting Beatlemania stateside.

The full February 9th episode was split into segments, with the third one airing on this day (February 23) in 1964. This third segment of The Beatles’ Ed Sullivan appearance featured a performance of “Twist and Shout,” “Please Please Me,” and “I Want to Hold Your Hand,” and in honor of the occasion, we’ve got a video of the latter below.


I Wanna Hold Your Hand ♥Ω-☺-♥ - The BEATLES Ed Sullivan Show February 23, 1964 from hamza allaham on Vimeo.

After hearing the screams from the crowd in the above video, you can imagine the screams that followed Ed Sullivan’s introduction to the band on February 9th were deafening. You can see a transcript of that intro below.

"Now yesterday and today our theater's been jammed with newspapermen and hundreds of photographers from all over the nation, and these veterans agree with me that the city never has witnessed the excitement stirred by these youngsters from Liverpool, who call themselves The Beatles. Now tonight, you're gonna twice be entertained by them. Right now, and again in the second half of our show. Ladies and gentlemen, The Beatles. Let's bring them on.”